Maxis Berhad
Annual Report 2015
page
42
Our Corporate Responsibility
We see great potential in how the marvels of the Internet can drive
positive change for the community. As digital enablers, we want to
empower the community with what the Internet can do in enabling new
ways of thinking and learning. In doing so, we want our employees to
play their part too, by volunteering their skills and energy to support
communities in need.
BRINGING DIGITAL LEARNING TO RURAL AND URBAN POOR
COMMUNITIES
We combine our passion for education and our role as enablers to
make digital learning a reality for children from the rural and urban
poor communities. Our new flagship community programme, eKelas,
was developed to support these children in their education and expose
them to new ways of learning.
Designed as an after-school digital learning programme, eKelas brings
learning in a fun and vibrant way and guides students towards self-
paced studying by providing access to quality education content, in line
with the Malaysian School Syllabus.
We are now piloting eKelas at 10 Pusat Internet 1Malaysia (“PI1M”),
also referred to as community broadband centres located in Kedah,
Kelantan, Selangor, Putrajaya, Sarawak and Negeri Sembilan. The pilot
programme is offered to Form 1 to Form 3 students and focused on
three core subjects of Mathematics, Science and English.
We are exploring how best we can deliver digital learning as well as
how we can get the community to be more involved in eKelas. So far,
there are more than 600 students following the tutorials delivered via
live video. As we progress into 2016, eKelas students can expect a
more vibrant programme – we intend to expose them to more areas
including collaborative projects and peer-to-peer networking.
With the learnings from the pilot phase, we aim to launch the
programme this year (2016). Our ambition is to extend the eKelas
programme to all 88 PI1Ms under Maxis’ care with the aim of reaching
10,000 students over the next five years. We are proud to be the first
company to bring e-learning as a structured, after-school learning
programme to the PI1Ms and support MCMC vision in making these
PI1Ms a digital hub for the community.
eKelas testimonials from the community:
“It is a good programme for the students because it will attract
their attention. What Maxis needs to do is to make sure that you
have good learning techniques. You will need to create learning
experiences that enhance their interests in the subjects.” - Abdul
Karim bin Baharom (A parent from PI1M Langkawi)
“After three months of eKelas, we received good feedback from
the students. Many of them told us that the use of videos, images
and audio is very interesting and interactive. This makes it easier
for them to understand the subjects that are being taught.”
- Aman Safrie Ahmad (Manager, PI1M Bukit Besar)
“I have a better understanding of my subjects because the class
is not boring.” - Nurul Danisha binti Ismail (Student from PI1M
Semenyih)
Driving
Positive
Change with
the Internet
