Maxis Berhad
Annual Report 2015
page
36
PREPAID
Our flagship
#Hotlink
plan that provides ‘always free social
chat’ continues to resonate well in the market. Now with the
Internet changing everything, it’s all about getting connected
instantly and having fast speeds. Millennials in particular have
been born into a world where anything less than fast Internet
is simply unheard of. And Hotlink has been keeping up with
this savvy generation of Internet-bred users.
In 2015, we launched
Hotlink FAST
, a new prepaid
proposition designed for 4G users offering high-speed
Internet with Fast Internet Passes for consistently fast surfing
speeds of 20Mbps (80% of the time) on Malaysia’s No. 1 4G
network. Customers on the Hotlink Fast plan also enjoy the
best Internet add-on deals and low call & SMS rates. With its
benefits of high-speed Internet at great value, Hotlink FAST is
the perfect plan for 4G users to do whatever they want, faster.
We also introduced
ReloadPlus
in 2015, an integrated bundle
top-up option which comes packed with more value than
traditional top-up tickets. Sign up for this and you get what
you pay for in calls and SMS, plus free high-speed Internet
which is 4G LTE-enabled.
Our
Hotlink RED App
continues to be a great companion for
our prepaid customers for all their basic transactions, plus
invitation to some epic events and concerts. In 2015, RED
App users were given priority access to our sponsored events
through our
#LiveLifeLoud
proposition including up-close-
and-personal experiences with the hottest acts in town such
as One Direction, Ed Sheeran, Royal Pirates, The Script and
Big Bang.
In anticipation of shifts in global trends of video games as a
spectator sport, we introduced our
Games top-up tickets
in
2015. Working with some of the best online game publishers
to make this happen, we became the first telco to introduce the
service to all Malaysians with additional benefits for Hotlink
customers who use the facility.
INTEGRATED SERVICES
Our Integrated Services proposition combines well with our
mobile services to provide a seamless Internet experience at
home and on the go, with a range of fibre broadband, wireless
broadband and other value-added services.
In 2015, we introduced Malaysia’s first
100Mbps unlimited
home fibre broadband
. With this amazing package, you can
now download an entire photo album, stream your favourite
ultra HD movies online seamlessly and surf multiple pages at
one glance, instantly. We also rolled out
best value bundle
packages
for MaxisONE customers who can select 10, 20, 30
or 100Mbps home fibre to complement their mobile services.
We were also the first telco to bring the innovative
Chromecast
, a plug & play device that allows customers to
cast limitless entertainment from their Internet device to any
TV, including any YouTube channel, full-length movies, games,
videos and photos. Carry it everywhere with you, even when
travelling.
Our Products
