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Overview Our Business
Strategic Review
Corporate Governance
Financial Statements
Other Information
Our Products
upfront. Zero contract, zero penalty and with the flexibility of
changing your rate plan anytime. This is the first time ever
that Malaysians can upgrade to a new smartphone every year
with our revolutionary “Annual Upgrade” proposition through
Zerolution.
Zerolution has been a real hit with our customers since its
launch in August and has helped accelerate our device sales
growth.
Empowering customers with self-serve
Customers today don’t have the luxury of time like they used
to, so we have changed the way they interact with us. With the
new MyMaxis App (launched in Jan 2015), everything is now a
touch away. The app is designed to provide the best customer
experience that is easy and simple to use (swipe/touch to
view different screens). They can now enjoy all-in-one access
to account management, including downloading and paying
bills, checking data usage and even buying data passes.
The app itself allows you to redeem over hundreds of rewards
in dining, travel, entertainment, health & beauty and shopping.
Our ‘near me rewards’ feature which is built over a unique
geo-location platform, makes it more exciting as it displays all
the rewards that is available nearby.
As of end December 2015, more than 600,000 people have
downloaded this app.
Special moments
We added a softer touch to our exclusive
MaxisONE Club
(“MOC”)
programme and association with our brand, with
even more value-add through unique experiences. Our high
value customers now get to enjoy Priority Moments and
rewards that are truly extraordinary and exclusive to them.
Since Malaysia is widely recognised as a gastronomical
paradise, we decided to introduce events and Priority
Moments that revolve around food. So in 2015, we brought
amazing culinary experiences to life with some unique
gourmet events.
In the first event, MOC Elite members enjoyed a Michelin-
starred journey to the
Banjaran Hotsprings Retreat
in Ipoh,
where they were treated to a European-Asian-inspired menu
specially prepared by well-known Michelin Star Swiss Chef
Felix Eppisser. For the second of our Priority Moments series,
we treated members to
Dinner in the Sky
, a unique, first of its
kind culinary event in South East Asia – an exquisite 5-course
dinner around a table that’s been elevated 150 feet up in the
air overlooking the Kuala Lumpur skyline.
