OUR STRATEGY
*During the year, we have conducted an internal review on the mapping of Maxis’ sustainability matters with the UN SDGs. As we ramped up our sustainability management initiatives, we have direct and indirectly contributed to a total of 12 SDGs. With our increased focus on the ESG, we believe that Maxis’ strategic initiatives under the MAX Plan can have the most meaningful impact on our business and stakeholders.
OUR CONSUMER PRODUCTS
Delivered winning mobile and home solutions through our accelerated convergence strategy
Maxis is a leading brand in the consumer mobile space. From our inception more than 25 years ago, the consumer business has always been the bedrock of the Maxis brand. And even as we move towards becoming a converged solutions provider and a digital-first company, we will always focus on delivering winning consumer mobile solutions.
OUR ENTERPRISE SOLUTIONS
Reinforced our position as a trusted technology solutions provider through digitalisation of SMEs and formation of strategic corporate alliances
In 2021, Maxis Business continued its growth trajectory towards becoming Malaysia’s leading converged solutions provider in the ICT sector. Scaling up our Enterprise division from strategy to market leadership required a significant investment in our ability to roll out innovative and customer-first solutions for our current and potential Enterprise customers.
OUR NETWORK
Provided connectivity for all through network coverage and service quality with 4G leadership and fibre footprint expansion
As the leading Converged Network Solutions provider, Maxis has continued to not only expand its network coverage footprint and indoor reach, but has also invested in enhancing its service quality and state-of-the-art capabilities to ensure our customers enjoy reliable connectivity and an overall Unmatched Personalised Experience always. We are leveraging technological innovation and aggressively powering our digital transformation to stay ahead and to deliver on our ambitions. In the year under review, we invested close to RM1.2 billion of capex to upgrade network sites, enlarge our fibre footprint and build converged solutions.
OUR CUSTOMERS
Created superior digital experiences for our customers through enhanced digital channels and self-serve capabilities
At Maxis, we are deeply committed to always provide an “Unmatched Personalised Experience” (UPE). It has always been our guiding principle to always put the needs of our customers at the heart of everything we do, delivering a customer-first experience, which enables us to proactively serve the increasingly digital lifestyles of our customers.
Enhancing customer experience and satisfaction in the future
OUR PEOPLE
Developed a diverse and inclusive workforce with strong employee engagement
The old adage, “Our people are our best assets” may sound cliché but it is nonetheless true. At Maxis, we have always recognised this and have strived to bring out the best in our people and ensure that they share a vision to always be ahead in all that we do. This section covers our efforts to maintain the right culture, right workplace for our employees – to ensure they work in an ethical, diverse and equal workplace.
OUR DIGITAL TRANSFORMATION
Transformed our systems and capabilities to enable growth in our digital and online presence
At Maxis, our digital transformation agenda continues to gain momentum as it enables us to capture new business opportunities and drive new customer behaviours through digitalisation, both of which are incredibly important value creation outcomes.
OUR COMMUNITY
Empowered communities through greater access to digital learning opportunities and fulfilment of our social responsibility
Maxis has continued to support communities in need, especially in the continued challenging environment and increasing need for digitalisation.
OUR ENVIRONMENT
Minimised the environmental impact of our operations through reduction in emissions and proactive waste management
At Maxis, we are deeply concerned about the impact our business has on the environment especially through global warming. The extreme weather events of the past year, as evidenced by the recent flood events in Malaysia, have highlighted the growing reality and urgency of climate change focus.
OUR GOVERNANCE
Strengthened our ethical business culture through robust integrity governance and educational programmes
Maxis has a zero-tolerance policy against bribery and corruption and through the Integrity & Governance Unit (IGU) has implemented various initiatives to ensure ethics and compliance is observed throughout the value chain. IGU is an independent unit that reports directly to the Board of Directors through ARC. For administrative matters, IGU reports to CFSO. The role of the IGU is to ensure the effectiveness and implementation of the following four (4) core functions within Maxis, namely: (1) Complaints Management; (2) Detection & Verification; (3) Integrity Strengthening; and (4) Governance.
OUR SUPPLY CHAIN
Improved supply chain management through responsible procurement practices and effective communication with suppliers
Procurement as the strategic business enabler, technology driven towards intelligent procurement operations and support.
OUR CYBERSECURITY
Built a stronger cybersecurity culture and enhanced system resiliency
Ensuring robust cybersecurity of our systems and safeguarding data privacy is a critical and top priority for Maxis. The industry we operate in directly exposes us to numerous cyberthreats, especially when considering the large network that we operate and the millions of customers we support. As such, it is vital for us to invest in security infrastructure, create policies, processes, procedures and implement solutions that will strengthen our defense against the growing sophistication of would-be attackers, while ensuring that our business objectives can progress unimpeded.
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