Strategically focused on the growing Home Fibre segment, we embarked on Fibrenation, a campaign with a mission to fiberise all households in Malaysia. We were the first to introduce affordable plans at reduced prices, and increased our customer base by 32%. Our MaxisONE Prime is also now open to all rate plans to give customers a truly converged and unlimited data experience. We continue to invest in accessing available fibre networks from all access providers in Malaysia and building our own where possible. In 2018, we signed a Letter of Understanding with Sacofa for Maxis to have full access to Sacofa’s HSBB Network Services in Sarawak, which will enable us to offer our existing fibre plans to even more homes and businesses in the state.

Executing our new Enterprise strategy meant that a number of end-to-end solutions were launched in the Enterprise segment, designed specifically to meet the digitalisation and ecommerce needs of our corporate customers, and especially SMEs. These included our Business Fibre Plans, Maxis ONERetail, ONEBusiness Smart and ONEBusiness Flexi. We are targeting specific verticals with customised packages that meet their unique requirements while enhancing the customer experience through digital initiatives. During the year, we also entered into a partnership with Gamuda Land for the provision and deployment of network infrastructure and services to one of its key township developments.