Our Products
The Internet has completely transformed the way people live their lives. People are consuming more and more digital content via mobile than ever before. With a wide range of devices and unique value propositions, we have built a brand that is truly unmatched.
Building upon the MaxisONE plan that went beyond traditional limits and providing worry-free mobile Internet experiences, we launched four big propositions in 2016:
Enhanced MaxisONE plan – Earlier this year, we announced the biggest data upgrade ever in the history of Maxis. Over a million Maxis customers had their data quota automatically and permanently upgraded at no extra charge, and this included MaxisONE Business customers. This enhanced MaxisONE plan gives customers more data and more ways to use it.
As our customers’ appetite for data continues to grow, we gave another data upgrade for all MaxisONE plan customers in November. We added a weekend data allocation as we found more customers are using their phones on weekends, especially for entertainment and video viewing.
Video Streaming – Our customers now enjoy 5GB worth of video streaming every month. With content ranging from the latest TV series to exciting educational programmes, there’s definitely something for all our customers.
Data Pool – We continue to innovate with our products by introducing a new feature – Data Pool. With an enhanced plan that offers so much data, our customers now have the option to share it with their family members, across devices and also for overseas use.
MaxisONE World – For the first time ever, MaxisONE plan customers can take their data with them overseas and use it just as they do at home. Even better, customers can also enjoy unlimited talk and text and all the data that comes with their MaxisONE plan while abroad.
Maxis also teamed up with renowned travel company, Expedia, to offer postpaid customers a free 1-day roaming pass when they make a travel booking on Expedia’s site. This offering is the first of its kind in Malaysia.
Zerolution gives our customers the convenience of owning a smartphone with zero upfront cost. Its popularity led us to introduce the Zerolution Upgrade Programme in 2016 which entitles customers to smartphone upgrades. Under this programme, we continue to offer the latest devices at the best value with MaxisONE plan.
Customers today have many choices when it comes to devices. New devices are launched almost every month and customers who change their phones frequently usually have old devices lying around. To make it easier for them to own a new phone, we launched the ‘Trade In, Trade Up’ programme to allow customers to trade in their old devices for a new one. Customers only need to bring their old phones, without boxes or accessories, to any of the 268 Maxis stores nationwide to change it for a new phone from MaxisONE plan’s latest range of devices.
We also made owning a device even more affordable this year with the introduction of the Power of ONE sale. Our MaxisONE plan customers get to choose from a wide range of devices, from best-selling 4G smartphones to WiFi and home solutions, all for just RM1 each.
When it comes to introducing new devices, iPhone launches have been our annual signature event for the past three years. This year, Maxis launched the biggest 24-hour iPhone delivery to customers, with the guarantee that they will receive their iPhone 7 on the day of launch. We also expanded self-collection locations to over 100 nationwide, covering every major town in every state, making it easier for customers to collect their iPhone 7.
Our MyMaxis App has enabled ease of access to our services. With over one million downloads, our customers can quickly and conveniently download and pay their bills, check data usage and buy data passes. The app also offers a whole suite of Maxis deals from in-dining, travel, entertainment to health and beauty and shopping.
We are continuously enhancing the app’s features to offer users better experiences and functionalities.
In 2016, we refreshed the MaxisONE Club (“MOC”) with additional benefits. As more and more consumers shop online monthly, we added more e-commerce rewards as part of our MOC offerings. The three new exciting benefits we added this year are:
Maxis has made it easier for parents to stay connected with their children with MaxisONE Kid, a specially designed postpaid plan that comes with a kid-friendly smartwatch. Using the MaxisONE Kid watch, parents can keep tabs on their child’s location and easily communicate with them even if their child does not own a smartphone.
One feature of the MaxisONE Kid watch that parents will appreciate is the built-in GPS, which helps track the child’s real-time location and movement to an app on the parents’ smartphones. The app also enables parents to manage their child’s contact list, configure alerts to be sent when the child enters safe or dangerous zones, send text messages, make calls and receive pictures taken from the child’s smartwatch. This is a truly worry-free family proposition.
Since the launch of Hotlink FAST in 2015, we now have surpassed 1.5 million users on this plan. This prepaid proposition, which is designed for 4G users, offers high-speed Internet with Fast Internet Passes.
To cater to our increasingly Internet-hungry prepaid users, we launched a best value service proposition – free 2GB worth of 4G Internet, each weekend, for life. This means customers will enjoy 8GB a month of non-stop weekend streaming, surfing and sharing on Malaysia’s No. 1 4G network. Later in the year, we even upgraded our Mobile Internet passes with up to 17GB data, together with 100 minutes free calls to any network.
