Head of Enterprise
Malaysian, 51 years old
Date of Appointment as Head of Enterprise:
1 August 2016
Loong is responsible for the Enterprise segment, encompassing corporate, government, small and medium enterprise (SME), wholesale business and new business.
He joined Maxis in August 2016 and brings with him over 20 years of experience in marketing and segments and product management, as well as additional expertise in managing marketing and products for the mass markets within the financial industry.
Prior to joining Maxis, he was the Chief Marketing Officer for Indosat, an affiliate of Ooredoo Group of Qatar and was with the group itself based in Qatar since 2008. In his earlier career life, Loong worked with a number of large international electronics companies managing products and marketing.
Some of his senior assignments prior to Indosat include Director of Customer Management in Qtel International (Ooredoo Group), CMO in Digi Telecommunications Sdn. Bhd. and Head of Consumer Banking in United Overseas Bank Malaysia.
Loong holds a Bachelor of Business Administration in Marketing and Master of Arts in Education Media from the University of Mississippi in the United States.