Scroll DownIntegrated Annual Report 2019
Integrated Annual Report 2019
I am confident that we are on the right trajectory to achieve our ambition to be Malaysia’s Leading Converged Solutions Company.
Revenue Growth
Dividends
Total Dividends
Our ambitions are in line with the nation's aspirations to foster inclusive development and further enhance digital Malaysia, ensuring growth for the economy and prosperity for its citizens.
Service Revenue
(excl. Wholesale)
Normalised EBITDA
Normalised EBITDA
Margin on
Service Revenue
Continue to strengthen our leadership in our core business
Evolve from leader in consumer mobile to leader in consumer solutions
Enhance customer offerings by converging connectivity products and solutions
Be Malaysia’s preferred fibre provider
Aim to be Malaysia’s No. 1 business partner with end-to-end portfolio of solutions that cater to all segments.
Maximise subscriber growth and customer value through unmatched digital personalised experience, channel reach, capability and productivity
Sustain network leadership and customer experience superiority
Cost control leadership through Digitalisation
Analytics and insights driven to support business outcomes
Leverage agile principles to accelerate operational processes
Attract the right talent and build the right capabilities.
Focus on strengthening our culture where our employees are proud to be Maxis
Transform into an efficient organisation via productivity initiatives and cashflow improvements
Credible, trustable and industry experts in telecommunications, regulatory and legal matters.
Customers
Government & Regulators
Shareholders & Investors
Suppliers & Partners
Employees
Community
Customers
Government & Regulators
Shareholders & Investors
Suppliers & Partners
Employees
Community
The quality of customer experience from our products and services including Maxis driven engagement to better understand and meet customers’ expectations.
Enhance product differentiation/capabilities through infrastructure and enablers such as network, IT and digitalisation.
The way we govern and conduct our business with full compliance to relevant laws and regulations, and our commitment to be transparent.
Measures we implement to manage our stakeholders’ data privacy and protection.
New ideas to create value for an organisation which includes new design, technology, services or processes.
Sound governance and compliance practices to the government and regulators.
Commitment towards succession planning and employee development of skills for future needs.
Financial value created and distributed to our stakeholders.
Our financial capital enables value creation with the other 5 capitals through availability and management of our funds
Our physical assets, such as our network infrastructure and data centres, are important source of our competitive advantage
Innovation and technology has always been Maxis’ core focus to enhance our brand value
Our people are our most critical asset. We invest in our people’s passion, hence creating our MaxisWay culture
Our strong and lasting relationship with our key stakeholders is created through mutual trust, partnerships, and value-added products and services
We make conscious efforts to minimise our environmental footprint impacted by our value chain
Innovative and the first to market best products and services to customers
The quality of our network, IT technology and our customers’ digital and personalised experience as our top priorities
World-class and efficient organisation that creates new and effective ways of working
Total revenue growth of 1.3%
Dividend of RM0.20
Touchpoint Net Promoter Score of +56
Enhanced customers' experience
New MaxisWay culture
World-class employee engagement score of 88%
Improved engagement and positive relationship with stakeholders
Empowered rural communities with digital learning
Contributes to states’ digital and NFCP agenda
Promoting the development of the local ecosystem
Mobile network leadership
Largest converged fixed and mobile network
Brand of the Year award by Malaysia Effie
Highest ROE over 3 years for Super Big Cap Companies by Edge Malaysia
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