Chairman - Raja Tan Sri Dato' Seri Arshad bin Raja Tun Uda
Total dividends of
fibre customers migrated
to higher-speed plans
We are experiencing a wave of change in Malaysia, the Malaysian telecommunications sector and in Maxis. These changes bring new opportunities and risks. The Board has carefully positioned the Company to respond to these changes and optimise our position for investors and stakeholders.
CEO - Robert Alan Nason
subscriber growth in
home and business fibre
2018 has been an exceptional year for us, as we saw ourselves transition from being a mobile connectivity company to becoming the converged communications and digital services company that we have envisioned for Maxis.
We work hard to ensure that our solutions and services remain highly relevant to our customers’ lifestyles, provide a worry-free experience, and are of the best value.
At our Centres of Excellence (CoE), we designed and delivered digitally-focused in-house programmes to provide a customised and curated learning experience.
The future is about converged offerings, and we take great pride in our capabilities to offer both fixed and mobile solutions to our customers, while offering even more value than they crave for.
We have continued to engage with our customers in several key projects to deliver solutions and connectivity, aligning with the digital economy and Industry 4.0 initiatives.
With an Always On proposition and customer experience as a priority, we see many opportunities beyond mobile, particularly in managed services for our Enterprise customers.
Maxis is embarking on a new journey of growth with our vision to become Malaysia’s leading converged communications and digital services company, and our new strategy will ensure success in this area.
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Strategically focused on the growing Home Fibre segment, we embarked on Fibrenation, a campaign with a mission to fiberise all households in Malaysia. We were the first to introduce affordable plans at reduced prices, and increased our customer base by 32%. Our MaxisONE Prime is also now open to all rate plans to give customers a truly converged and unlimited data experience. We continue to invest in accessing available fibre networks from all access providers in Malaysia and building our own where possible. In 2018, we signed a Letter of Understanding with Sacofa for Maxis to have full access to Sacofa’s HSBB Network Services in Sarawak, which will enable us to offer our existing fibre plans to even more homes and businesses in the state.
Executing our new Enterprise strategy meant that a number of end-to-end solutions were launched in the Enterprise segment, designed specifically to meet the digitalisation and ecommerce needs of our corporate customers, and especially SMEs. These included our Business Fibre Plans, Maxis ONERetail, ONEBusiness Smart and ONEBusiness Flexi. We are targeting specific verticals with customised packages that meet their unique requirements while enhancing the customer experience through digital initiatives. During the year, we also entered into a partnership with Gamuda Land for the provision and deployment of network infrastructure and services to one of its key township developments.
Maxis for All Individuals, Homes and Businesses
Achieve Differentiated & Digital “Unmatched Personalised Experience”
Evolve MaXis Way: World-Class Effective and Responsible Organisation
Offer Differentiated Enterprise Solutions
Expand & Digitalise Customer Service
Lead in Technology
Evolve Culture & Strengthen Corporate Citizenship
Expand & Digitalise Customer Service
Personalised Solutions Provider
Unmatched Personalised Experience
Best Place to Work
Click to download the Maxis Annual Report 2018 in PDF. You may choose to download the complete book in one file, or the different sections as separate PDFs.